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What Makes a Web Site Great?

Posted on October 15, 2011 by

There are many factors that make a great web site. Some of the more important ones are described below:

Targeted, Easy to Read Content

How you describe your products or services is important. In today’s online world, people will more likely skim your content, picking through and choosing what they want to read. A good rule of thumb is to have your products or services written in point form with a brief, effective summary. Having a link to more information will allow those who are interested to find out more.

Making sure your paragraphs are short and your content informative is a great way to keep visitors reading.

SEO

Search Engine Optimization (SEO) is a combination of techniques that are used to make your web site more attractive to search engines such as Google, Bing and Yahoo! These techniques include: a descriptive title; proper semantic mark up; effective meta tag information inclusion; and, most importantly, effective content that relates directly to your business.

Fast Loading Web Pages and Images

Ever had to wait in line at the bank for what seemed like an eternity? Well, the web can sometimes feel the same way – the only difference, however, is that users can decide to stop waiting for your web site to load and visit your competitor’s web site.

On the World Wide Web, faster is better. A fast loading web site will help people find what they need without testing their patience.

Easy to Use, Intuitive Organization

In the same way that people will not wait forever for your web site to load, they will likely not wait and try to figure out how your web site is laid out and organized. This is why it’s important to have easy to use navigation and a well organized, understandable structure.

By providing your web site visitors with easy to access information, they will stay on your web site longer and will enjoy the experience more.